Wednesday, November 23, 2016

A Boycott that Works

Hey all,

I'll be going on a more serious note today. Some of you may already be aware that some stores will be opening on Thanksgiving this year. This kind of thing is unpopular among many who think store employees should get the day with their families, as well as Black Friday shoppers who feel pressured to cut their own Thanksgivings short in order to get the best deals.

This general disillusionment with American consumer culture slipping back into the Thanksgiving festivities leads some to suggest mass boycotts of businesses doing this until they change their policies.

Let's be real, this is very lofty for many of us. A boycott on this scale, and lasting indefinitely can become so daunting that participants drop out after a very short time.

I have another suggestion.

The difficulty in this boycott is a lack of a specific goal. Black Friday is predicated on sales for Christmas shoppers. You may see where I'm going with this. If you want to do something to work for change, the boycott doesn't need to last until promises of change are made, it only needs to last thirty-two days. From November 24 until December 26, stick to the boycott if you care about this particular issue. This is a short-term goal with a dramatic effect on as business's bottom line. Losing Christmas sales can cripple a franchise, and a message sent this directly may have a chance to change ideas and policies.

Join me this year, just do your best. It doesn't have to be perfect to be effective.

We can change things.

Happy Thanksgiving, all.

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